Jesper and Sebastian started their business in 2010. Upon receiving the first shipment of secret spices they would use for their sauce, the container was marked with a skull. This would have scared away any reasonable person: they decided to serve it on a hot dog.
Three conditions are required before one can challenge the spiciest hot dog in the world : Be over 18, understanding and taking the full responsibility of the consequences this might have on your health, and wear protective plastic gloves.
The rules are simple : eat up the deadly sausage within 5 minute, no drink allowed, no spilling allowed, no one else than yourself can touch it. Any major mistake will trigger a red card and you will be disqualified.
“I’m amazed that people still want to buy it!” says Jesper.